UKinbound: SpotLight on China

made’s own Jonathan Mountford recently spoke at UKinbound’s SpotLight on China seminar offering insight and guidance on working in this growing market.


With a population of 1.37 billion, China is a key source market for the UK. In 2015 over 269,000 Chinese visitors came to the UK, up 45% from 2014 and they spent £586 million. Appointed number one on Global rank for international tourism expenditure, this market has the potential to be extremely valuable to Britain's tourism industry.

Following the seminar Jonathan participated in a panel discussion to further explore the complexities of the region and the opportunities it holds.

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