New look by made for Experience Oxfordshire

Experience Oxfordshire, the Destination Management Organisation for Oxfordshire, has unveiled its new brand identity (created by made tourism marketing) at their Summer Networking Event.

The 130 people in attendance came from all sections of the visitor economy, and were the first to see the new brand and learn more about how Experience Oxfordshire aims to grow as an organisation and make the county a desirable destination to live, work, visit and do business.

The event saw praise for the new approach coming from VisitBritain and VisitEngland, who have supported Experience Oxfordshire’s work.

Each year Oxfordshire welcomes 26.5 million visitors, who spend £1.8 billion in the local economy, supporting over 31,000 jobs. The fresh new look for the organisation marks a time of significant change, as Experience Oxfordshire strives to increase its engagement with businesses in order to grow the visitor economy.

Hayley Beer-Gamage, Chief Executive of Experience Oxfordshire said: “Tonight we have re-launched Experience Oxfordshire and there are exciting times ahead for us as the Destination Management Organisation for the County. We are striving for significant growth in the visitor economy and working with our partners is going to be essential to doing this. It has been a pleasure working with made on our new identity and we are extremely grateful to the Holiday Inn Oxford for hosting tonight’s event.”

John Bridge and Matt Bury of made tourism marketing said: “It's been a joy to work with the Experience Oxfordshire team. We believe that we've given the organisation a great refresh that it can use to take it forward on the exciting journey that it has planned for the forthcoming years.”

Read the Travel GBI article regarding the re-brand here

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