New international campaign will promote London as a destination.

London is a city filled with culture, heritage and diversity, a welcoming destination for many, and its doors remain open to all who still dream of visiting! The new campaign set up after the Brexit vote is run in partnership by London & Partners and the Mayor of London and aims to spread the message to our international neighbours around the world that London is an outward looking city wanting to build global relationships.

Shows and attractions from Disney’s The Lion King to The British Museum are getting involved by spreading this message and we encourage you to do the same. 

Celebrate our differences, celebrate our culture and celebrate our city.


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