The US is a country of 50 states covering a vast swath of North America, with Alaska in the extreme Northwest and Hawaii extending the nation’s presence into the Pacific Ocean. Major cities include New York, a global finance and culture center, and Washington, DC, the capital, both on the Atlantic Coast; Los Angeles, famed for filmmaking, on the Pacific Coast; and the Midwestern metropolis Chicago.

Capital: Washington, D.C.
Dialing code: +1
Founded: July 4, 1776
Population: 318.9 million (2017)
President: Donald Trump 

Visitor Characteristics:
Visitors from the USA are more likely to be male than female, with this particularly true for business visitors
Half of all vacation visitors make a repeat trip to the destination
New York and California are the states that generate the most visits
53% of visitors are ‘extremely likely’ to recommend the destination for a vacation or short-break

Popular Activities:
Sightseeing of famous buildings/monuments
Visiting a pub

Key Demographic and Economic Data:
Population (m): 319
GDP per capita (Int $): 54,980
Annual average GDP growth over past decade (%): 1.8

Case Study: IPW Orlando, Florida 

The made team at Broadway inbound

US Travel Association’s IPW is the travel industry's premier international marketplace and the largest generator of travel to the US - it is not a typical trade show. In just three days of intensive pre-scheduled business appointments, more than 1,000 US travel organisations from every region of the USA (representing all industry category components), and more than 1,300 international and domestic buyers from more than 70 countries conduct business negotiations that result in the generation of more than $4.7 billion in future Visit USA travel. At IPW, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips. made were present with our client The Broadway Collection.

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