Sweden is a Scandinavian nation of thousands of coastal islands, inland lakes, forests and mountains. Its principal cities, eastern capital Stockholm and southwestern Gothenburg and Malmö, are all on the sea. Stockholm is home to royal palaces, parkland and museums such as open-air Skansen. Its 13th-century old town, Gamla Stan, is set on islands joined by bridges and ferries.

Capital: Stockholm
Dialing code: +46
Currency: Swedish krona
Population: 9.593 million (2017) World Bank
King: Carl XVI Gustaf of Sweden
Official language: Swedish

Visitor Characteristics:
Visitors come from a broad range of age groups and there are equal numbers of male and female leisure visitors
Three-in-four vacation visitors make a repeat trip to the destination
A significant proportion of visitors live in or around Stockholm
88% of departing visitors say they are ‘very’ or ‘extremely likely’ to recommend their chosen destination

Popular Activities:
Sightseeing of famous buildings/monuments
Visiting a pub

Key Demographic and Economic Data:
Population (m): 9.7
GDP per capita (Int $): 42,624
Annual average GDP growth over past decade (%):2.1

Case study: Destination Britain Nordics 

Every year we meet and do business with 50 top buyers from these loyal and steadily growing markets.

Destination Britain Nordics gave us the chance to gain new business contacts and build on existing relationships with buyers from Denmark, Norway and Sweden.  Out most successful mission was in 2015 where we organised a performance from the hit West End musical The Lion King Check out the short video above! We hope to replicate this success in 2020. 

event consists of pre-scheduled one-to-one business appointments and evening networking opportunities. The Nordics is an important inbound tourism market to Britain; Scandinavian visitors are very loyal with a high percentage of repeat visitors, the region has been the least effected by the recent Euro crisis and has been steadily growing in recent years.

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