Japan is an island nation in the Pacific Ocean with high-rise-filled cities, imperial palaces, mountainous national parks and thousands of shrines and temples. Tokyo, the crowded capital, is known for its neon skyscrapers and pop culture. In contrast, Kyoto offers Buddhist temples, Shinto shrines, gardens and cherry blossoms. Sushi, the national dish, is served everywhere from casual pubs to gourmet restaurants.

Capital: Tokyo
Dialing code: +81
Currency: Japanese yen
Population: 129.3 million (2018) World Bank
Emperor: Akihito

Popular Activities
Sightseeing of famous buildings/monuments
Visiting a museum

Key Demographic and Economic Data
Population (m): 127.1
GDP per capita (Int $): 38,053
Annual average GDP growth over past decade (%): 0.8

Case Study: Destination Britain APMEA - Bali, Indonesia

Destination Britain APMEA 2015 is VisitBritain's premier international B2B workshop providing tourism suppliers from across Great Britain and Ireland with a unique opportunity to conduct business meetings with up to 120 international travel buyers hosted from 17 countries within Asia Pacific, Middle East and Africa.

The event will consist of a two-day workshop filled with pre-scheduled, one-to-one appointments. Participation includes three evening networking events and a programme of seminars covering a variety of useful topics.

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