Italy, commanding a long Mediterranean coastline, has left a powerful mark on Western culture and cuisine. Its capital, Rome, is home to the Vatican as well as landmark art and ancient ruins. Other major cities include Florence, with Renaissance treasures such as Michelangelo’s "David" and its leather and paper artisans; Venice, the sinking city of canals; and Milan, Italy’s fashion capital.

Capital: Rome
Dialing code: +39
Population: 59.83 million (2018) World Bank
Currency: Euro
Prime minister: Giuseppe Conte

Visitor Characteristics:
More than half of vacation visitors are aged under 35
Nearly 60% of vacation visitors are make a repeat trip to the destination
Most visitors live in or around Milan or Rome
87% of visitors are either ‘very’ or ‘extremely’ likely to recommend the for a holiday or short break

Popular Activities:
Visiting a museum
Visiting parks/gardens

Key Demographic and Economic Data:
Population (m): 61.7
GDP per capita (Int $): 30,803
Annual average GDP growth over past decade (%):-0.2

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