India is a vast South Asian country with diverse terrain – from Himalayan peaks to Indian Ocean coastline – and history reaching back 5 millennia. In the north, Mughal Empire landmarks include Delhi’s Red Fort complex, massive Jama Masjid mosque and Agra’s iconic Taj Mahal mausoleum. Pilgrims bathe in the Ganges in Varanasi, and Rishikesh is a yoga centre and base for Himalayan trekking.

Capital: New Delhi
Dialing code: +91
Population: 1.252 billion (2017) World Bank
Prime minister: Narendra Modi
President: Ram Nath Kovind
Neighboring countries: Bangladesh, Pakistan, China, Nepal, Sri Lanka,Myanmar (Burma), Afghanistan, Bhutan

Visitor Characteristics:
There are far more male than female visitors and there is a strong chance visitors will be aged 25-44
Half of vacation visitors make a repeat visit to the destination
Mumbai, Bangalore and Delhi are the most important areas of India in terms of generating visits
33% of departing visitors say they are ‘extremely likely’ to recommend the destination for a vacation or short-break

Popular Activities:
Sightseeing of famous buildings/monuments
Visiting coast/beach
Visiting historic house

Key Demographic and Economic Data:
Population (B): 1.252
GDP per capita (Int $): 4,307
Annual average GDP growth over past decade (%): 7.5

Case Study: Destination Britain APMEA - Bali, Indonesia
Performance of Miss Saigon in Bali

Destination Britain APMEA is VisitBritain's premier, international B2B workshop providing tourism suppliers from across Great Britain and Ireland with a unique opportunity to conduct business meetings with up to 120 international travel buyers hosted from 17 countries within Asia Pacific, Middle East and Africa.

The event will consist of a two-day workshop filled with pre-scheduled, one-to-one appointments. Participation includes three evening networking events and a programme of seminars covering a variety of useful topics.

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