China, a communist nation in East Asia, is the world’s most populous country. Its vast landscape encompasses grassland, desert, mountain ranges, lakes, rivers and 14,500km of coastline. Beijing, the ancient capital, mixes modern architecture with historic sites including sprawling Tiananmen Square. Its largest city, Shanghai, is a skyscraper-studded global financial centre. The iconic Great Wall of China runs east-west across the country's northern border.

Capital: Beijing
Dialing code: +86
Population: 1.357 billion (2016) World Bank
Currency: Renminbi
GDP per capita: 6,807.43 USD (2013) World Bank
Gross domestic product: 9.24 trillion USD (2016) World Bank

Visitor Characteristics:
Vacation visitors tend to be younger than those visiting for business and have a more even gender mix
Those visiting destinations from China are more likely than average to be making their first visit

Popular Activities:
Visiting a museum
Visiting parks/gardens

Key Demographic and Economic Data:
Population (m): 1,355.7
GDP per capita (Int $): 10,695
Annual average GDP growth over past decade (%): 10.2

Case Study: Britain China and North East Asia

Destination Britain China and North East Asia provides a unique platform for our clients to do business with top tour operators from across China and Hong Kong. There is strong demand from the Chinese trade to feature new Britain product in their programmes.

The event offers two-days of one-to-one meetings with over 100 hand-picked buyers from across China and Hong Kong. Evening networking opportunities to meet with key operators in an informal setting.


Back to Global Reach