China, a communist nation in East Asia, is the world’s most populous country. Its vast landscape encompasses grassland, desert, mountain ranges, lakes, rivers and 14,500km of coastline. Beijing, the ancient capital, mixes modern architecture with historic sites including sprawling Tiananmen Square. Its largest city, Shanghai, is a skyscraper-studded global financial centre. The iconic Great Wall of China runs east-west across the country's northern border.

Capital: Beijing
Dialing code: +86
Population: 1.357 billion (2016) World Bank
Currency: Renminbi
GDP per capita: 6,807.43 USD (2013) World Bank
Gross domestic product: 9.24 trillion USD (2016) World Bank

Visitor Characteristics:
Vacation visitors tend to be younger than those visiting for business and have a more even gender mix
Those visiting destinations from China are more likely than average to be making their first visit

Popular Activities:
Visiting a museum
Visiting parks/gardens

Key Demographic and Economic Data:
Population (m): 1,355.7
GDP per capita (Int $): 10,695
Annual average GDP growth over past decade (%): 10.2

Case Study: China International Travel Mart 

As the largest international tourism fair in Asia, China International Travel Mart was successfully held at Shanghai New International Expo Center from 15 November to 18 November on a larger scale than ever before. The grand event offered a total exhibition area of 57,500 square metres, accommodated a total of 2,514 exhibition stands and attracted over 2000 exhibitors from 104 countries and regions. made teamed up with our friends at China Holidays. Pictured is Natalie Browne from made co-staffing the stand. 

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