Canada, stretching from the northern tip of the US in the south to the Arctic Circle in the north, is filled with vibrant cities including massive, multicultural Toronto; predominantly French-speaking Montréal and Québec City; Vancouver and Halifax on the Pacific and Atlantic coasts, respectively; and Ottawa, the capital. It’s also crossed by the Rocky Mountains and home to vast swaths of protected wilderness.

Capital: Ottawa
Dialing code: +1
Population: 35.16 million (2018) World Bank
Provinces: Québec, Ontario, British Columbia, Alberta, Nova Scotia

Visitor Characteristics:
Most visitors are aged in their 40s, 50s or 60s
The majority of visitors from Canada make a repeat trip to the destination
Virtually all vacation visits are by Canadian nationals
Three times more visitors come from Ontario than any other Canadian province

Popular Activities:
Sightseeing of famous buildings/monuments
Visiting a pub

Key Demographic and Economic Data:
Population (m): 34.8
GDP per capita (Int $): 44,656
Annual average GDP growth over past decade (%): 1.9

Case Study: Canada Sales Mission 

Our Canada Sales Mission put made's clients up-close and personal with a whole host of travel agents, tour operators and wholesalers from the Canadian market. 

The week long mission saw clients such as Shakespeare's England, The O2, English Heritage, Blenheim Palace and the Royal Shakespeare Company take part in unique one-to-one meeting with hand-picked Canadian buyers.   

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