Australia is a country, and continent, surrounded by the Indian and Pacific oceans. Its major cities – Sydney, Brisbane, Melbourne, Perth, Adelaide – are coastal, but its capital, Canberra, is inland and nicknamed the "Bush Capital." The country is known for its Sydney Opera House, Great Barrier Reef, the vast Outback (interior desert wilderness) and unique animal species including kangaroos and duck-billed platypuses.

Capital: Canberra
Dialing code: +61
Prime minister: Scott Morrison
Currency: Australian dollar
Queen: Elizabeth II
Governor-general: Peter Cosgrove

Visitor Characteristics:
Half of vacation visitors make a repeat trip to the destination within 10 years.
16% of visits from Australia are by British nationals
81% of visitors are either ‘extremely’ or ‘very’ likely to recommend their destination as a vacation destination
There are roughly twice as many visitors from residents of New South Wales than there are from any other Australian state

Popular Activities:
Sightseeing of famous buildings/monuments
Visiting a pub

Key Demographic and Economic Data:
Population (m): 22.5
GDP per capita (Int $): 44,346
Annual average GDP growth over past decade (%):3.0

Case Study: Destination Britain APMEA - Bali, Indonesia
Performance of Miss Saigon in Bali

Destination Britain APMEA is VisitBritain's premier, international B2B workshop providing tourism suppliers from across Great Britain and Ireland with a unique opportunity to conduct business meetings with up to 120 international travel buyers hosted from 17 countries within Asia Pacific, Middle East and Africa.

The event consists of a two-day workshop filled with pre-scheduled, one-to-one appointments. Participation includes three evening networking events and a programme of seminars covering a variety of useful topics.

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