The Netherlands
The Netherlands, a country in northwestern Europe, is known for its flat landscape, canals, tulip fields, windmills and cycling routes. Amsterdam, the capital, is home to the Rijksmuseum, Van Gogh Museum, the house where Jewish diarist Anne Frank hid during WWII and a red light district. Canalside mansions and a trove of works from artists including Rembrandt and Vermeer remain from the 17th-century "Golden Age."
Capital: Amsterdam
Dialing code: +31
Currency: Euro
Official language: Dutch
Visitor Characteristics:
While there are similar numbers of males and
females that visit destinations for leisure, the
vast majority of business visitors are male
14% of vacation visitors are travelling as part
of a tour group
The majority of visitors make a repeat
trip to the destination
Most visitors live
in Amsterdam, Rotterdam or The
Hague
82% are either ‘very
likely’ or ‘extremely likely’
to recommend destinations visited for a holiday or
short-break
Popular Activities:
Sightseeing of famous buildings/monuments
Visiting a pub
Shopping
Key Demographic and Economic Data:
Population (m): 16.9
GDP per capita (Int $): 42,586
Annual average GDP growth over past decade (%):-1.0
Case Study: Vakantiebeurs
The 2019 edition of the Vakantiebeurs attracted 111,000 travel trade professionals and consumers to the largest travel event in the Netherlands. The 4 day event is held in Jaarbeurs, Utrecht.
