China
China, a communist nation in East Asia, is the world’s most populous country. Its vast landscape encompasses grassland, desert, mountain ranges, lakes, rivers and 14,500km of coastline. Beijing, the ancient capital, mixes modern architecture with historic sites including sprawling Tiananmen Square. Its largest city, Shanghai, is a skyscraper-studded global financial centre. The iconic Great Wall of China runs east-west across the country's northern border.
Capital: Beijing
Dialing code: +86
Population: 1.357 billion
(2016) World Bank
Currency: Renminbi
GDP per capita: 6,807.43 USD
(2013) World Bank
Gross domestic product: 9.24
trillion USD (2016) World Bank
Visitor Characteristics:
Vacation visitors tend to be younger than those
visiting for business and have a more even gender
mix
Those visiting destinations from China are more
likely than average to be making their first visit
Popular Activities:
Visiting a museum
Visiting parks/gardens
Shopping
Key Demographic and Economic Data:
Population (m): 1,355.7
GDP per capita (Int $): 10,695
Annual average GDP growth over past decade (%): 10.2
Case Study: Britain China and North East Asia
Destination Britain China and North East Asia provides a unique platform for our clients to do business with top tour operators from across China and Hong Kong. There is strong demand from the Chinese trade to feature new Britain product in their programmes.
The event offers two-days of one-to-one meetings with over 100 hand-picked buyers from across China and Hong Kong. Evening networking opportunities to meet with key operators in an informal setting.